Media Relations
Sample Pitch Letter
Sustainable Development
> Media Relations > Sample Pitch Letter
A pitch letter can help personalize media relations efforts. Whether
referencing a recent story the reporter wrote, a conversation at
a recent city meeting, or current event related to sustainable development,
sending a customized pitch letter helps make the news release relevant
to the reporter now. Additionally, a pitch letter provides an opportunity
to share contact information and become established as a local resource
for upcoming relevant stories.
[RECOMMENDED ON COMPANY LETTERHEAD]
Date
Media Contact Name, Title
Media Outlet
Address
City, State ZIP
Dear NAME:
When people think of environmentally sound, sustainable resources
and building materials, they may not think of concrete. They should.
Concrete is the most widely used building material on earth and
it plays a major role in our society. It provides the foundation
for our homes and office buildings, highways, and sidewalks. It
has withstood the test of time and the abuse of the weather, in
some cases for more than 2,000 years. But it also is recyclable
and energy efficient.
[LOCAL COMPANY] is working closely with other members of the Portland
Cement Association (PCA) to spearhead many new and exciting initiatives
to build for today without depleting resources for the future. That
nationwide effort is focusing on manufacturing improvements, quality
and sustainability of construction, and contributing to a better
environment.
Attached you will find additional information about cement and
concrete and about what our business is doing both nationwide and
right here in our area. [INSERT ANY INFORMATION MAKING THIS CORRESPONDENCE
TIMELY AND/OR LOCAL. ADD INFO REGARDING SPECIFIC RELEASE (MANUFACTURING,
REPUTATION, OR SUSTAINABILITY) For example, you might be able to
tie media outreach to a new, local construction project like this:
Given the City’s recent approval of the new shopping complex
at X Road and Y Boulevard, local concrete needs are projected to
increase by Z percent.]
Please contact me at [PHONE NUMBER] or [EMAIL ADDRESS] if you would
like more information about cement or concrete, and how this building
material is helping build a sustainable community (or world?). Thank
you.
Sincerely,
NAME
TITLE
COMPANY
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