Media Relations
Press Release
Templates
Sustainable Development
> Media Relations > Press Release Templates
These templates for press
releases can be customized with local information and distributed
to television stations, newspapers, and others. For best results,
the release should be sent to the appropriate person at the media
outlet, such as the environmental editor or business editor. Unsolicited
press releases should be sent with an appropriate “pitch letter,”
a introductory letter that explains why you think this is an important
story and why the reporter or editor should cover it. There are
three specific press release templates included:
- Sustainability
– includes information on concrete and cement as sustainable
building materials
- Manufacturing
– includes basic information on how cement is made and the
difference between concrete and cement
- LEED
– includes information on issuing a press release for a LEED certified project
- Reputation –
includes information about the industry’s leadership role
in reducing emissions and more
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