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Description: The purpose of this research project was to evaluate the current attitudes and perceptions of parking lot decision makers and to determine which pavement materials they use and why. This information will help the concrete paving industry target promotional activities within various market segments and identify possible opportunities that will help PCA increase concrete’s share of parking lots.
If you would like more information, or to order this report, please contact ajedrzejewska@cement.org
TABLE OF CONTENTS:
INTRODUCTION
RESEARCH PROCEDURE AND SURVEY COVERAGE
EXECUTIVE SUMMARY
THE RESPONDENTS
CONCRETE SHARE
THE DECISION MAKING PROCESS
CONCRETE VS. ASPHALT
LIFE-CYCLE COST ANALYSIS
PERVIOUS CONCRETE
APPENDIX A: THE SURVEY
APPENDIX B: REGIONAL PROMOTION GROUPS
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