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Description: The Portland Cement Association (PCA) Market Research department surveyed decision makers in the streets and local roads market in 2006 to measure changes in their attitudes and perceptions of concrete and competing materials. This research was conducted as part of the measurement criteria research program, which strives to measure the effectiveness of promotions by tracking market share, promotional successes, and the attitudes and perceptions of decision makers. If you would like more information, or to order this report, please contact nmaradkel@cement.org
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