Briefing Kit
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Sustainable Development
The cement industry is actively engaged and committed to sustainable development—a philosophy that focuses on meeting our construction needs today without depleting future resources.

The cement industry is embarking on an industry-wide communications program to educate our peers, customers, and the general public on the benefits of concrete for sustainable development.

This Web site has the tools you need to highlight the positive environmental benefits of cement and concrete in your communications and outreach programs.

Overview Materials
The overview section contains basic communications materials on cement, concrete, and sustainable developoment that can be shared with any audience: customers, business leaders, government officials, builders, architects, journalists, and students.
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Case Studies
Case studies can offer real-world illustrations of the sustainability of concrete and cement.
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Concrete Thinking E-Newsletter
E-mailed 6 times a year, Concrete Thinking contains a wide assortment of information about cement-based applications for sustainable development, including featured projects, green building news, technical resources, upcoming events, and more.

View current issue.
View back issue.

Sign-up for future issues and occasional relevant news and information:
Email: 

News: Cement Industry Launches Voluntary Code
The latest component of PCA's Sustainable Development initiative is the Cement Manufacturing Sustainability Program, which includes a voluntary code of manufacturing practices.

Launched in June 2004, it builds upon the environmental progress the cement industry has made during the past 30 years by identifying new methods to better manage waste, conserve resources, improve energy efficiency, and make cement in an increasingly environmentally sound manner.
View or download a copy as a PDF.
See a news release on the code.

Images and Graphics
Visual communication is an important aspect of educating target audiences about concrete's role in sustainable development. They can be used in presentations, media materials, Web sites, or other communications materials.
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Media Relations
These materials will help you work with the media in your community — newspapers, magazines, radio, and television — to inform local residents and businesses about the sustainable development benefits of concrete.
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Community Relations
This section provides the necessary materials to educate the local community about the sustainable benefits of using concrete. Whether talking to a friend on the city council or speaking to members of the Chamber of Commerce.
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Government Relations
This help you communicate with local legislators and government officials about sustainable development and the benefits of using concrete.
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Stay Informed
Register on line so we can keep you up to date with new materials on sustainable development.
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