Integrated Promotional Strategies
Want to increase your sales leads?
Want to stay ahead of the competition?
Want to increase your revenue?
We will show you how.
If your customers know about you, you will be more successful. You need to sell yourself in the marketplace. The proven way to do this is through an integrated marketing approach. You will see greater results if you:
- Use a variety of promotion tactics designed to increase awareness and promote your company
- Synchronize your efforts so that your customers receive multiple impressions
You can do this by creating a customized promotion plan and schedule using two simple promotion tools provided below plus your own spreadsheet.
Promotion Plans and Schedules
There are two versions of the D-I-Y Promotion Plan and Schedule:
- Interactive Version: The Interactive Version works with the the full version of Adobe Acrobat (Standard or Professional). This simple interactive PDF allows you to easily create a customized plan, save it and print it on your desktop printer.
- Manual Version: The Manual Version works with the free Acrobat Reader. This PDF can be opened with Acrobat, printed on your desktop printer and filled in by hand.
Three Simple Steps to Increase Your Revenue
1. Create a Plan
Assess your situation, target your audience, set goals, determine strategies and tactics.
Download D-I-Y Plan - Interactive Version
Download D-I-Y Plan - Manual Version
2. Create a Schedule
Set up an annual at-a-glance schedule of all your promotion efforts.
Download D-I-Y Schedule - Interactive Version
Download D-I-Y Schedule - Manual Version
3. Establish a Budget
Use your own spreadsheet program to calculate your total marketing costs.
Make sure to include all costs such as printing, postage, mailing, ad
placement, and list purchase costs. How much should you spend on promoting
your company? Corporations and small businesses spend between 10% to 20%
of revenues on promotion and sales.