Decorative Concrete
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Decorative Concrete > Survey results
Decorative Concrete Usage Strong; Benefits Linked
to Environmental Factors
Of the people who regularly purchase or specify decorative
concrete, 96% say they believe that its use will stay the same
or increase over the next 2 years. That includes 2/3 who believe
its use will increase and nearly 1/3 who believe its use will remain
the same. That is good news for concrete contractors who have the
expertise to place and finish decorative concrete. There is a market
out there.
What purchasers (home owners, commercial property
developers, and others) like about decorative concrete is described
in the chart below. Topping the list, 72% of purchasers say they
like that decorative concrete finishes alleviate the need for any
other finish. So it can save them money—and it looks good.
Sixty-eight percent of respondents like that these are durable
finishes. So they last a long time but don’t require excessive
maintenance.
Other characteristics listed are not mentioned by a large percentage
of purchasers as ones they understand or value. These include:
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that it’s an environmentally-friendly finish (30%)
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that it includes recycled content (24%)
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that is provides thermal mass if exposed (23%)
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that it is a reflective finish (22%)
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that it can be awarded credits in green rating systems (19%).
In each case, these characteristics offer real benefits to the
user. Helping people to understand these benefits will only make
the product that much more desirable and open up new uses for it.
To learn more about the report, click
here. |