Competitive Materials Report
The Competitive Materials Report takes a slightly different view of how PCA views market opportunities and risks. Rather than focusing on construction sub-segments and developing strategies for promotion around potential growth, the Competitive Materials Report attempts to assess future cement volume opportunities, or risks, posed by potential changes in the competitive environment among types of building material products. From this tack, PCA defines its material competitors first, and then examines the construction sub-segments as the competitive arena in which promotion takes place. Your subscription includes two full reports and monthly graph updates.