SKOKIE, Ill. - Every year, hurricanes cause millions of dollars of damage across the United States. But with some careful planning, individuals and communities can prepare and build to stand up to these deadly storms.

The Portland Cement Association (PCA) is teaming up with the Federal Alliance for Safe Homes (FLASH) to educate the public in post-hurricane rescue and response during the Hurricane Awareness Tour. PCA has long advocated for resilient building to help communities bounce back from the devastating aftermath of a storm.

“We cannot simply ignore the strong winds and hope that they’ll miss us,” said Donn Thompson, senior director of market development at PCA. “We have the technology and the resources to change the way we build, and mitigate both community destruction and economic losses.”

The 2016 Hurricane Awareness Tour will this year make stops in Galveston, Texas, New Orleans, Louisiana, Mobile, Alabama, and Naples, Florida. In conjunction with the tour, PCA is also participating in the #HurricaneStrong initiative sponsored by FLASH. The effort looks to increase safety and reduce economic losses through collaboration with the public and private organizations. 

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About PCA
PCA has been a widely-recognized authority on the technology, economics, and applications of cement and concrete for 100 years. Representing America's cement manufacturers, PCA is a vocal advocate for sustainability, economic growth, sound infrastructure investment, and overall innovation and excellence in construction. More information on PCA is available at www.cement.org.