SKOKIE, Ill.— The Portland Cement Association (PCA), which represents cement companies in North America, will be running a targeted ‘Concrete Stimulus’-themed advertisement in Washington-based publications and Web sites. The campaign seeks to inform key Washington decision makers of concrete’s cost effectiveness, energy efficiency, and sustainability along with the creation of jobs that will come with its use in construction projects funded by the anticipated economic stimulus package.

“By specifically tailoring our ads to reach the Washington market and those who are intimately involved in the legislative process, we are able to educate readers about the many benefits of using concrete and cement-based products in the revitalization of America’s infrastructure,” remarked Brian McCarthy, president and CEO, Portland Cement Association.

Ads are scheduled to run in print editions of CQ Today, Roll Call and the Washington edition of The Weekly Standard. In addition to print advertisements, PCA will run Web site and banner ads in CQ.com, NationalJournal.com, Politico.com and WeeklyStandard.com. This approach will help to target print edition readers as well as the ever-growing number of online readers. Banner ads will take users to the PCA Web site (www.cement.org) which will feature ‘Concrete Stimulus’ resources on the home page throughout the campaign.

Ads will begin running as early as Feb. 2, 2009.

About PCA
Based in Skokie, Ill., the Portland Cement Association represents cement companies in the United States and Canada. It conducts market development, engineering, research, education, and public affairs programs. More information on PCA programs is available at www.cement.org.

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