Press Conference: PCA announced the results of a study testing the solar reflectance of concrete at Greenbuild 2007 at 2 p.m. on Thursday, November 8, 2007. More information

Contact Patti Flesher at PCA for more information on these ten and many other reasons why concrete is a sustainable solution for green building. Visit the Concrete Pavilion (booth 1170) at the 2007 Greenbuild Show and Expo, November 7-9 at the McCormick Place Convention Center in Chicago and let the Portland Cement Association be your tour guide.

Mobile: 847.542.1236
Office: 847.972.9136

Concrete may not always be at the top of the average person’s list of “green” building materials, however, a wide range of sustainable benefits are made possible by it and other cement-based products, but this list illustrates why more green-focused architect, builders and engineers are becoming “Concrete Thinkers” and applying concrete solutions to innovative sustainable designs.

10. You can hold the loudest parties on the block.
The greater mass of concrete walls can reduce sound penetrating through a wall by more than 80 percent compared with wood or steel frame construction, improving the quality of life for occupants. Learn more.
Bethel Commercial Center depends on concrete wall system to reduce noise transmission.

9. Concrete keeps on going, and going, and going ...
Concrete can be readily recycled and reused as base materials for roads, sidewalks and concrete slabs, sparing the use of virgin materials. Learn more.
See how the concrete at the former Stapleton Airport was recycled and used to revitalize the area.

8. Our plants get greener every day.
The cement industry has invested in new technologies and equipment to  improve energy efficiency at its manufacturing facilities by 33 percent from a 1975 baseline. The Environment and Energy Awards program honors facilities in North America that go beyond regulations and local laws and government regulations to improve environmental performance.
Learn more about this year's honorees at www.cement.org.
View PCA's Sustainable Manufacturing Report at www.cement.org.

7. The Big Bad Wolf can't blow your concrete house down.
Concrete stands up to the fury of nature, and will not rust, rot, or burn.  It is the most widely used building material in the world, and concrete buildings have withstood the test of time for more than 2,000 years. Learn more.
Precast concrete wall systems "Fortified" this home against the elements.

6. Decorative concrete provides beauty that lasts a lifetime.
Using decorative concrete limits finishing materials and harmful VOCs (volatile organic compounds) and provides a high-quality, durable, low maintenance surface. Learn more.

5. From sidewalks to symphony halls, concrete makes virtually any design possible.
Concrete is an incredibly versatile material that can create any shape or size building or home, from big box retail centers to elegant building spires. The Second Annual PCA Concrete Thinking for a Sustainable World International Design Competition drew innovative entries that pushed the design envelope from nearly 200 student teams around the world.
Learn more about these year's student competition winners at www.cement.org.

4. With pervious concrete, puddles are a thing of the past.
Pervious concrete allows rainwater to naturally filter through it, preventing deposits of oil, grease and other contaminants from entering storm drains and going directly into the water supply.  This technology is recognized by the U.S. EPA as a as a best practice for stormwater management. Learn more.
Jordan Cove Watershed demonstrates the benefits of permeable pavements.

3. Concrete: Keeps you warmer in the winter and cooler in the summer.
With energy costs on the rise, this winter promises to be one of the most costly ever for consumers.  Buildings with exterior concrete walls, also called mass walls, utilize less energy to heat and cool than similarly insulated buildings with wood or steel frame walls. Learn more.
The New American Home® incorporates cement-based solutions for energy-efficiency.

2. All the information you need is at your fingertips.
Created by PCA, www.ConcreteThinker.com is a comprehensive online resource for information on using cement-based materials for sustainable design. 


1. And, the number one reason to build with concrete….It's cool.
With the urban heat islands effect causing city temperatures to rise, concrete – according to new PCA research about its high rate of solar reflectance – can help neutralize its impact and keep communities cooler.

In conjunction with the CTLGroup, an independent research organization for construction, engineering and transportation companies, PCA announced the results of a study testing the solar reflectance of concrete at Greenbuild 2007 at 2 p.m. on Thursday, November 8, 2007 at McCormick Place West.
View news release