| Raymond R. Pisaneschi, Lehigh Cement
Company
About PCA>Promotion
Progress Awards>Pisaneschi
PCA President John P. Gleason, Jr., (left)
and Chairman Dan Harrington (Lehigh) present a 2003 Promotion
Progress Award to Ray Pisaneschi (center). |
Ray continuously looks for new markets, mentors
the practitioners, and promotes the products that utilize white cement.
He spreads his knowledge by visiting individuals, schools, and universities
nationally and internationally. He recently participated in a college
level program in Mexico, speaking to several hundred architecture
students, and is currently co-chairing a program that will reach a
prime audience of concrete experts at the American Concrete Institute’s
100th anniversary.
 Ray
has tirelessly supplied information and contacts for the development
of technical articles published in such magazines as Concrete Construction,
Concrete International, and Cemento Hormigon (Madrid). He has shared
industry contacts, photographic images, and his personal insights
to make PCA’s white cement program current in technology, appearance,
and approach. With Ray’s help, PCA has developed a resource
entitled Exploring the Art of Concrete (CD028), which also serves
as the basis for the “Architectural and Decorative Concrete”
area of new PCA Web site, a vast resource of technical knowledge,
promotional materials, and links to related organizations.
Because of Ray’s efforts, designers and
contractors with Web-browsing capabilities can now easily locate
the information they need to build projects with white concrete.
He has created the markets and opportunities to show specifiers
how white cement can be used to advantage.
To date, more than 2600 copies of CD028 have been sold and distributed
in the United States, Canada, and Mexico. Promotional literature
has been distributed via direct mail and trade shows to over 40,000
people using two PCA publications: The Art of Concrete (PL721) and
The Versatility of Concrete (PL720), heightening awareness. PCA
Builder’s Surveys show that between 2001 and 2003, an increase
of approximately 10% in the use of white cement occurred.
The Pennsylvania Turnpike Commission used white cement concrete
in a bridge restoration on the Mon Fayette Highway, the Fengler
Street Overpass Restoration in Dubuque, Iowa, used white cement,
and the Texas Department of Transportation specified white cement
concrete for about 80 miles of barriers on I-35 in Austin.
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