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PPWS 2007
About PCA > PPWS 2007

The Professional Promoters' Workshop 2007

May 1-3, 2007
Skokie (Chicago), Illinois


Three full days of information-packed, how-to, can’t miss promotion information is waiting for you. And the program is being established by those who will attend…local promoters with practical know-how and expertise you can incorporate into your local promotion efforts immediately.

Who Should Attend

  • Executive Directors and marketing/promotion staff of state associations
  • Members and associate members of state associations (masonry, ready-mixed concrete and paving) involved in local promotion
  • Regional Promotion Groups (RPG) staff and executive directors
  • Paid staff and volunteer promoters in local promotion councils
  • Cement company personnel charged with local promotion as part of their objectives
  • Manufacturers and supplier personnel to the concrete and construction industry
  • Anyone who has a vested interest in the local construction landscape.
  • Anyone interested in increasing “the size of the concrete promotion pie”

Format

A varied blend of general sessions, workshops, concurrent sessions and breakout groups. Brand new this year are Roundtable discussions on specific specialty topics. Program starts on Tuesday, May 1st at 1:00 pm and concludes at noon on Thursday, May 3rd, 2007. Click here to register.

  • The most popular session—indicated on last two year’s attendee surveys—“WHAT WORKS”: up to 10 minute presentations of promotion projects by the attendees

  • BEST PRACTICES—Workshop attendees get a chance to share the key factors in successful promotion and the obstacles incurred in projects lost
  • Feature presentations by national and regional staff covering timely issues and updates on the support and promotion tools/assistance available from the national level organizations

  • Concurrent sessions: areas of specific interest examined in-depth with pertinent details and discussion
  • Special interest ROUNDTABLES -- group discussion of attendees led by discussion leaders experienced in each topic
  • A sponsored luncheon on Tuesday—an additional and excellent networking opportunity

  • Staff assistance to arrange group dinner reservations for all attendees and speakers

  • A CD of the powerpoint presentations and select handouts to all paid attendees after the Workshop

  • Tuesday evening cocktail reception

Some of the Topics Already Planned

  • Updates on how Sustainability is being used to promote concrete construction

  • The latest on what promotion assistance is available from the national level

  • Building attendance at your local promotion event
  • Pervious concrete
  • , parking lots, residential, codes, highways
  • Government affairs updates for the state and local level

  • Strategic planning your local promotion program

  • Measuring the effectiveness of your annual promotion efforts
  • Helping assure your local promotion funding
  • Economic outlook for 2007


Click here for the program in pdf format.

Location

Located in the beautifully renovated Doubletree Hotel and Conference Center, Skokie, Ill. (about 2 miles from PCA). Several fine restaurants are located near the hotel. For room reservations call 800.222.8733 and ask for a special room rate ($139) under Portland Cement Association. Register early as there are a limited number of rooms at this special rate. To register for the Doubletree online, click here.

Registration Information

The advance registration fee (by April 11, 2007) of $295 per person includes full registration to the three-day workshop, all handouts, two deluxe continental breakfasts, one luncheon, daily coffee service, refreshment breaks, and cocktail reception.

After April 11, 2007 , the registration fee increases to $335 per person.

Click here to register for the workshop.

For more information contact:
Dan Sladek at 847-972-9022, or
Anna Trzeciak at 847-972-9024
Email: atrzeciak@cement.org

Presented by:

  • American Concrete Pavement Association
  • American Society of Concrete Contractors
  • National Ready Mixed Concrete Association
  • Portland Cement Association

 


PPWS 2007

Overview
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