| Cathy Sauerwine, Lehigh Cement Company
About PCA>Promotion
Progress Awards>Sauerwine
 PCA
Chairman Jim Repman (California Portland Cement) and PCA's Mark
Justman present a 2005 Promotion Progress Award to Cathy Sauerwine(center). |
 Cathy
has applied her considerable creativity, intelligence, and organizational
skills to promote white and grey cement to the construction community,
earning a well-deserved reputation as reliable, straightforward,
and dedicated to helping grow the market.
She coordinates all North American promotional activities for Lehigh's
White Cement Division by organizing trade shows, seminars, professional
programs, and other events. She produces brochures, ads, photographs,
campaigns, and educational reference material for distribution,
as well as being responsible for updating the corporate websites.
Cathy helped develop and now administers continuing education programs
to the American Institute of Architects and routinely attends conventions,
trade shows and other venues to promote the benefits of cement and
concrete.
She works closely with the architectural community to ensure that
they have the most current data regarding the benefits of cement
and concrete, and has developed an architectural binder that architects,
customers, manufacturers, specifiers and other decision-makers rely
on. Cathy co-chaired the 2005 Cast  Stone
Institute's annual convention in September and coordinated many
of the activities that took place. She is a member of the local
chapter of the Construction Specifications Institute. In addition,
she is heavily involved in promoting the use of white cement in
infrastructure applications to improve aesthetics and enhance roadway
safety.
Cathy's marketing and promotional efforts have
consistently helped persuade customers to consider concrete over
other building products, contributing to the substantial increase
in demand for white cement. Her work promoting the use of white
cement in infrastructure applications to improve aesthetics and
enhance safety has resulted in the specification of white cement
in median barriers and bridge railings along 55 miles of Texas interstate
I-35, bridge railings and barriers in the Fort Bend County Tollway
in Houston, and eight miles of barriers in Laredo, along with the
continuing use of white cement in the Mon Fayette Expressway in
western Pennsylvania.
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