Director, Media and Public Affairs
Reports to: VP of Communications
Department Name: Communications
Location: Washington, D.C.
The Portland Cement Association (PCA), founded in 1916, is the premier policy, research, education and market intelligence organization serving America’s cement manufacturers. PCA members represent 93 percent of U.S. cement production capacity and have facilities in all 50 states. The Association promotes safety, sustainability, and innovation in all aspects of construction, fosters continuous improvement in cement manufacturing and distribution, and generally promotes economic growth and sound infrastructure investment.
The Director of Media and Public Affairs actively collaborates with member companies and PCA departments in developing and implementing multi-channel media and public affairs strategies that support the industry’s reputation and build awareness about PCA positions and priorities. In addition to helping manage day-to-day media relations, this person will write and edit newsletters, press releases, handle media calls, create and maintain press lists, maximize the use of social media and perform other related functions to advance the goals of the PCA membership. This person also will support the communications team by understanding new and emerging technology and best practices to continuously improve communication effectiveness.
- Serves as the main point of contact for media relations, triaging incoming media calls for direction to appropriate internal spokespeople and subject matter experts, and researching information for responding to the media.
- Writes press releases, newsletters, letters to the editor and op-eds.
- Provides and manage press/social media monitoring.
- Maintains and updates media contact lists and files.
- Helps organize and pitch press briefings and media events.
- Supports execution, monitoring and measuring earned and social media activity, such as Facebook, YouTube, Twitter and other digital communication channels.
The Director of Media and Public Affairs reports to the Vice President, Communications of PCA. The position directly supervises no staff members.
Essential Skills and Experience
- Energetic self-starter with at least six years’ work experience in media relations, preferably on Capitol Hill or in a D.C.-based trade association, political campaign, PR firm, or other policy-intensive environment.
- Bachelor’s degree in public relations, communications or public policy desired.
- Exceptional writing and grammatical skills (following AP style), a knack for grasping and pitching news, a relentless ability to research and track down information and a talent for translating complex issues for clear and compelling deliverables.
- A strong interest in public affairs, policy issues (preferably in transportation or infrastructure) and advocacy campaigns.
- Must work well on a team, effectively prioritize and track tasks for both his/her self as well as the communications team, and consistently meet deadlines.
- Must have a keen understanding and constant desire to stay current on the latest effective communications tools used for issue advocacy.
- Familiarity with and appetite for learning how to use digital content management and media research tools, including Sprout, PhotoShop, Canva, Cision, Meltwater or similar platforms.
Working conditions entail normal office environmental conditions.
This position description describes the general nature of the position. The above information is not intended to be a complete list of all responsibilities and cover every aspect of the position. Additional responsibilities and elements of the description may be added, changed or deleted by management at any time either in writing or verbally.
Equal opportunity employer: Minority/Female/Disability/Veteran
To apply, submit a cover letter and resume to HRMailboxDC@cement.org.