Resiliency Potential in the Wildfire-Prone Single-Family Market
PCA has engaged in a study to evaluate the size and potential volume of cement based wildfire risk mitigation strategies in the single-family home market segment. Estimates indicate there are nearly 21 million homes located in high-risk wildfire prone areas. By 2040, this number is expected to rise to roughly 23 million. This report examines potential cement gains specifically in the roofing and siding markets, as well as the relative competitive position of these products.
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